Cohort retention
Month 3 average 45%Best cohort Aug 2025 (46% at month 3)
Cohort
Month 0
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Jun 20251,563 signups
100%
64%
48%
42%
40%
34%
31%
34%
31%
Jul 20251,756 signups
100%
62%
49%
45%
39%
34%
34%
34%
Aug 20251,936 signups
100%
61%
51%
46%
38%
36%
36%
Sep 20252,160 signups
100%
63%
53%
45%
39%
37%
Oct 20252,452 signups
100%
64%
53%
45%
40%
Nov 20252,790 signups
100%
65%
54%
45%
Dec 20253,120 signups
100%
67%
54%
Jan 20263,396 signups
100%
68%
Average
100%
64%
52%
45%
39%
35%
34%
34%
31%